Made by Everyday people, for Everyday people.
Our journey started with stumbling across a simple problem in our everyday lives: there were products in the market for dry skin, but none of them actually felt nice - oily, greasy, and non-absorbent; deterrents that many of us share the same opinion on.
Even if there were such products, they were usually international brands that came with a high price tag. So we thought to ourselves - why not just make something that we actually enjoy using, and share it with everyone else? Hence the idea of a locally-made, whipped body butter was born.
We believe self-care should be enjoyed, not made into a chore.
Innovation at our core.
Instead of replicating existing products, relying on heavy marketing and churning out as many product lines as possible, our aim is to always challenge the status quo. We take the time to think about what products fit our vision, and put our own twist on them.
Our goal is to only introduce products that we’re 100% content with. If we didn’t believe in them, we wouldn’t put them on the market, simple as that.
We are part of the community.
We don’t want to be just another brand on the street, we want to be part of the wider community. That’s why we’re focusing on building a community - to share our daily experiences as everyday people, and to remind us all to care for ourselves and others. We call it the Everyday Selfcare Club.
As part of our mission we’re also focusing on social impact, which is why we have an impact fund where funds raised from our sales proceeds are set aside to give back to the community.
Read more about our Everyday Impact here.
Founder series.
Take a glimpse into what goes on behind the scenes and why we started Everyday Care.
Watch the mini episodes here.